Blissliving Home is riding a new business model to its goal of becoming a major lifestyle resource in soft home furnishings.
The company – which has been a home textiles resource since launching its first collection in 2007 – switched from a manufacturing business model to a licensing business model early last year. Since then, it has garnered three licenses. In June 2014, Ellery Homestyles became Blissliving Home’s master licensee, having been granted the exclusive rights for the Blissliving Home and Dream by Blissliving Home brands for duvets, comforters, coverlets, quilts, decorative pillows, throws, blankets, and soft window treatments.
This past December, Blissliving Home extended its license family to include Avanti Linens, which was granted the rights to the Blissliving Home and Dream by Blissliving Home brands for shower curtains, bath towels, bath rugs, and bath accessories in the United States and Canada.
In January, Blissliving Home made its first license move outside of soft home with its agreement with Prestige Lifetime Brands. The new licensee holds the exclusive rights for the Blissliving Home brand of interior paints in the United States. – David Gill.Download Article