Ellery to debut Blissliving Home collection
March 9, 2015– Home Textiles Today,
New York – Ellery Homestyles will launch Blissliving Home in top of bed and soft window at the upcoming New York Home Fashions Market.
The new collection is inspired by Blissliving Home creator and ceo Mei Xu’s travels in Mexico City. It is also the first introduction of the brand by Ellery, which holds the exclusive license for Blissliving Home in the Unites States and in Canada. The license covers : duvets, comforters, coverlets, quilts, decorative pillows, throws, blankets, and soft window.
“I could not be prouder of the results. I can now look at this collection as a whole and still feel inspired by the life, the art, and the passion of Frida Kahlo and enchanted by the magic that is Mexico City,” said Mei Xu. “The memories are so fresh and it almost feels as if I got to spend a lovely afternoon drinking coffee with Frida and her friends at The Blue House.”
The signature piece in the Mexico City collection, the Frida duvet set, features a bold dahlia flower in hues of fuchsia designed with a painterly hand on a navy watercolor background. This floral design reverses to a more masculine navy-and-white stripe print also designed in a watercolor technique. Crafted from 300 TC 100% cotton sateen, the duvet set includes the duvet cover and two matching pillow shams. Complementing the Frida duvet set are the Diego euro sham and several decorative pillows, including the Dahlia “kissing” pillow, the whimsical Pajaro pillow, and the Pueblo pillow in a lime green, as well as the navy-colored Temi throw.
The Casa Azul bed is named after The Blue House in Coyoacan where Kahlo lived together with her husband, the muralist Diego Rivera. An abstract watercolor print in a blue-and-white story, the duvet and pillow shams reverse to a grounding solid dark navy. The Dream euro sham, Bordado pillow, Cielo pillow, and Marina pillow along with the Temi throw in snow white complement the look.
The Madero duvet represents the most literal Mexican feel in the collection, mixing and matches a selection of tile patterns in a bright color palette that is toned down by a patina texture. The duvet reserves to one of the talavera tile designs incorporated in the face fabric. The pillow shams are adorned with heavy embroidery. Finishing the look of the Madero bed are the Francisco euro sham, the Luminoso, Macarena and Viva Mexico throw pillows, as well as the Temi throw in a well edited selection of vibrant colors.
The Zocalo duvet set, named after the main square in Mexico City’s historic center, is a rich woven jacquard with an Aztec inspired black-and-white pattern in an ikat with a southwestern feel. The black-and-white color story is a modern take on a traditional Mexican textile, the woven sarape. The accent pillows in the Zocalo line reflect Mexico’s culture of fiestas and parades. The Creaneo pillow features an embroidered floral skull inspired both by the Day of the Dead Festival (Dia de Muertos) and by Frida Kahlo’s unique style of hair decoration. Adorned with eclectic fringes and heavy embroidery, the Poncho pillow represents the colorful tradition of the many Mexican fiestas focused on folkloric art and dance.
“Mei has inspired an exciting collaboration between our design, merchandising and sourcing assets in launching this partnership,” said Hugh Rovit, ceo of Ellery Homestyles.
New York Home Fashions Market Week runs from March 23 – 26, 2015.