Smart CEO: Burning Passion

Press Coverage: Mei Xu, creator and CEO of Blissliving Home, on the cover of the July 2011 issue of Smart CEO magazine.
Press Coverage: Mei Xu, creator and CEO of Blissliving Home, on the cover of the July 2011 issue of Smart CEO magazine.

Burning Passion

By Christianna McCausland

Photography by Bryan Burris

As a young woman living in post-Richard Nixon era China, Mei Xu did not intend to become the head of a privately held American candle empire worth roughly $70 million. Yet today she is the president of Chesapeake Bay Candle, one of the most popular candle brands in the country, and her wares fill the shelves of mega retailers like Target, Kohl’s, and Bed Bath & Beyond. She even worked with First Lady Michelle Obama to design a candle for the White House in 2009.

Please download the article below to read the full story of how  Mei Xu built her first company, Chesapeake Bay Candle, as well as the Blissliving Home business!

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