Archive: Brand & Designer Profile

MSNBC Your Business: Growing a Lifestyle Brand

On December 13, 2015 MSNBC Your Business, the only television show dedicated to issues affecting small business owners, highlighted our transition from a vertically integrated wholesale/retail business into a licensing business. The program features interviews with Mei Xu, founder and CEO of Blissliving Home and some of our licensing partners. This piece is MSNBC Your Business’ third…

Home & Textiles Today: Ampersand Mei Xu

The creator and ceo of Blissliving Home has turned a corner. The wholesale/retail company she founded in 2007 last year shifted to a licensing business model. New lines on the launch pad include bedding and window fashions from Ellery Homestyles, a full range of bath from Avanti Linens, and interior paints from Prestige Lifetime Paints –…

HFN: Blissliving Home Ramps Up On Licensing Model

Blissliving Home is riding a new business model to its goal of becoming a major lifestyle resource in soft home furnishings. The company – which has been a home textiles resource since launching its first collection in 2007 – switched from a manufacturing business model to a licensing business model early last year. Since then,…

Smart CEO: Burning Passion

Burning Passion By Christianna McCausland Photography by Bryan Burris As a young woman living in post-Richard Nixon era China, Mei Xu did not intend to become the head of a privately held American candle empire worth roughly $70 million. Yet today she is the president of Chesapeake Bay Candle, one of the most popular candle…

Bethesda Magazine: How Mei Xu Found Her Bliss

How Mei Xu Found Her Bliss A Chinese émigrée living in Bethesda creates a home-decorating empire. BY GABRIELE MCCORMICK. On Rockville Pike near White Flint Mall, lunch-hour traffic generates a constant hum occasionally amplified by horn blasts from impatient drivers and the roar of nearby construction equipment. But up on the 11th floor of a…

Better Homes & Gardens Decorating: Interview with Blissliving Home founder Mei Xu

Global Sensibility Banishing Borders – Better Design Blissliving Home founder Mei Xu talks about the intersection of travel, culture, and modern design. Writer: Bethany Kohoutek Photography courtesy of: Blissliving Home At the beginning of each season, Mei Xu and her trusted design director close themselves in a room for hours – often days – surrounded…